THE SKI TRILOGY PART III, Feb 2010

Sandwiched between the BAFTA’s and the Oscars, don’t forget the launch of Ski Total’s new 2010/11 Privilege Preview Edition brochure, with our MD, Andy Perrin, likening the past, present and future ski seasons to the three parts of a blockbuster cinematic trilogy. “Looking back at 2008/09” he said, “we had ‘Recession 1: The Perfect Storm’, where the ski market was hit from all sides, by the banking crisis, job insecurity and the collapse in sterling. Tour operators effectively paid skiers to go on holiday last year, with thousands of places sold for less than they actually cost to provide. “This winter, now halfway through, we’re seeing ‘Recession 2: The Reality Check’, featuring massive capacity cuts across the whole market, and the introduction of our exclusive ‘Crunch-Buster’ deals, designed to keep skiing affordable in these testing times. “And today we are launching ‘Recession 3: Return Of The Crunch-Busters!’ The tide is slowly but surely turning, but it’s still tough out there, and we remain absolutely committed to giving our early booking guests the best possible deals. So the Crunch-Buster deals are back, bigger and better than ever, with a whole basket of money-saving incentives for skiers booking now for next winter.”

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